- web design
- apps & drinks for happy hour meetings
After taking over ownership and management of Aspen, CO event planning business DL Event Planning, our client came to us to refresh the name and branding of the company for a fresh start, and to update the company’s website with these changes.
Through in-depth brand discovery, collaboration, research, and testing, our team created an exciting, modern and simple new brand identity that would launch the business into it’s exciting next phase. Based on the namesake of the company’s core leadership, Burns & Madsen was created.
The clean, luxury-focused imagery and sound of this name are obviously appealing. The logo design is rich-looking, and represents the business itself as well as the areas served. With the request for the branding to have a variation showing vibrance and energy, a citrus color scheme was implemented for alt logos, while the black and gold variation stands as the primary branding.