The Lean Startup’s Guide To Streamlined Digital Marketing
by Victoria Donovan
Startups are tight on funds and tight on time. Reinventing the wheel for every task is simply a luxury we can’t afford.
Here are my favorite resources and tips for streamlining content marketing. These are all things that have significantly decreased my daily dose of busy-work - and significantly increased my daily allotment of Netflix watching time - because they have made my life as a content marketer easier.
1. Make a Fricken’ Content Calendar
Seriously. Take a few hours once a month to hash out a plan so you aren’t spending 30 minutes every day trying to figure out what to post, and another 20 minutes nailing the perfect wording. It’s worth it to take the time to get focused, get in that social groove, and make a plan you can stick to instead of derailing yourself every day.
2. Get a Hootsuite Account
Hootsuite is great for tracking social analytics, posting to Facebook and Twitter, monitoring and analyzing keywords, and so much more if you use it right. They also have hundreds of apps for monitoring other social platforms you might manage (Mail Chimp, Google accounts, Tumblr, Instagram, Unfollowed…the list goes on), as well as a ton of both free and paid apps for detailed analytics, demographic tracking, trend research and more.
If you’re still using TweetDeck and scheduling out your posts on Facbeook, stop it right now. Sign yourself up for a Hootsuite account. Why? Because they make it almost too easy to schedule and automate your content, specifically tailored to when your followers are most active. It’s a no brainer for startups on a tight budget looking to maximize efficiency.
- Setting up analytics is quick and painless.
- Tracking short-links is easy and straightforward.
- A short-link generator is built right into their text-input box.
- The platform itself is user-friendly and simple in design.
3. Splurge on Schedugram (if you have multiple Instagram accounts).
Schedugram is the only Instagram scheduling service I have found that actually posts Instagrams for you. If you are doing everything else from your computer, it only makes sense to be able to post to Instagram too. One downfall is that since this app is all about scheduling, you can’t do Instagram follows, comments, likes, etc from Schedugram. The fix: download the Photodesk app from the App Store to interact with Instagram from your computer and make your life that much easier.
- Upload, schedule, edit, caption AND write the first comment.
- Cost is $40 a month for managing up to 5 accounts. This may seem steep, but the time you save on your phone logging in and out of the multiple Instagram accounts you manage makes this more than worth the expense.
4. Don’t Reinvent the Wheel
The sad truth is that even if you come up with a great idea on your own, the chances are likely that someone else has already thought of it, and has probably already blogged or vlogged about it. Let other blog posts inspire and contribute to your own content. Being an innovator is just as important as being an inventor.
Go-Tos for Inspiration
- “30 Days of Social Media” challenges.
- Relevant Pinterest boards - there are awesome resources like infographics, visuals, and blogs that can spark solid ideas.
5. Prioritize the Small Tasks
Liking, +1-ing, re-tweeting and scrolling through feeds are not interactions that are tied to a specific time of day, so don't waste your prime-working hours on them. These are great wind-down tasks for the end of the day, easily done in front of the TV with your favorite Netflix series (I highly recommend It's Always Sunny) playing in the background.